Allure Beaute – New Website Launched

We have just launched a new website for the Allure Beaute beauty salon at Salamander Bay in Port Stephens, NSW Australia.  The salon has been operating for ten years but this is their first website.  The main requirement for the site was that there had to be an online booking system as the owner had surveyed her clients and that is what they all asked for.  As well as that, the salon needed a new supply of business cards as they had run out, so we came up with a whole integrated package which included the business cards, a new logo, domain name registration, web hosting and the design of the site itself.

WordPress is our platform of choice, and after discussions with the client we decided a one-page site would be adequate for her needs. We ran through a few colour palettes and theme ideas and settled on a clean, green theme.  The salon uses all organic and/or natural products and the theme had to give a feeling of calm.  We sourced stock images and provided a couple of mood boards. This resulted in agreement on the style and colour scheme.  Our client requested some purple accents as the salon had recently been repainted with purple highlights.

We chose a theme that would provide plenty of opportunity to expand as the salon’s business grows, then spent some time researching the available booking plugins.  We opted for Bookly, which has proven to be all we expected and suited the client’s needs which included special offers, multiple bookings and the ability to add Woocommerce functionality in the future.  With the addition of a contact form and Google map, the client was happy and the site launched a couple of days before Christmas.